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January 26, 2022

Unboxing Videos Are Addictive; 9 Tips For Perfect Unboxing Experience

Filed under: media — ad @ 10:25 am

In recent years, unboxing videos have grown from an internet fad to a powerful eCommerce marketing tool because they allow consumers a visual “try before they buy” through other people. Unboxing is now very popular specially on YouTube, Instagram and TikTok. These videos allow people to scope out a brand-new product they’re interested in and compare online without, you know, actually going out and doing the shopping part!

Are unboxing videos still popular?

Without a doubt. New unboxing videos are still being posted on YouTube every day by the thousands if not millions! In fact, unboxing videos have recently increased in popularity during the COVID-19 crisis that prevented many consumers from shopping in-stores.

There’s no sign of this trend slowing down anytime soon, and it’s easy to see why. Not only are unboxing videos fun to watch, but they’re ridiculously simple to create. Anyone with a camera (and a little charisma) can record themselves opening a package. No special talents or tools required!

As long as the product has wide appeal, the video is likely to attract a wide audience and grow a large following.

The addiction of unboxing videos

Unboxing videos are addictive. They pass on that excitement of enjoying something for the first time.

Another reason we’re hooked on unboxing videos is that they’re a way of verifying the company’s product without the need to spend money.

It’s a practical way to get a look at a commercial product.

There’s no photoshop, no fancy camera angles or lighting tricks. You see the product being taken out of a box and used for the first time by a real person. You get an untainted view of the product to see whether it looks as it was advertised.

An unboxing video shows the product. But it also tells a lot about the quality of packaging and the delivery process.

Creators of the unboxing videos tend to pay close attention to details we often overlook. They draw attention to things that make the product and unboxing experience unique. Decorations, freebies and extras, for example.

So, any viewer can see what a product is like and share in that initial excitement and anticipation. All this, without even buying the product.

Influencers for all types of industries often create in-depth, detailed unboxing videos. Even if you’re a subscription box brand, you can leverage the reach of a relevant influencer.

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