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January 26, 2022

Unboxing Videos Are Addictive; 9 Tips For Perfect Unboxing Experience

Filed under: media — ad @ 10:25 am

In recent years, unboxing videos have grown from an internet fad to a powerful eCommerce marketing tool because they allow consumers a visual “try before they buy” through other people. Unboxing is now very popular specially on YouTube, Instagram and TikTok. These videos allow people to scope out a brand-new product they’re interested in and compare online without, you know, actually going out and doing the shopping part!

Are unboxing videos still popular?

Without a doubt. New unboxing videos are still being posted on YouTube every day by the thousands if not millions! In fact, unboxing videos have recently increased in popularity during the COVID-19 crisis that prevented many consumers from shopping in-stores.

There’s no sign of this trend slowing down anytime soon, and it’s easy to see why. Not only are unboxing videos fun to watch, but they’re ridiculously simple to create. Anyone with a camera (and a little charisma) can record themselves opening a package. No special talents or tools required!

As long as the product has wide appeal, the video is likely to attract a wide audience and grow a large following.

The addiction of unboxing videos

Unboxing videos are addictive. They pass on that excitement of enjoying something for the first time.

Another reason we’re hooked on unboxing videos is that they’re a way of verifying the company’s product without the need to spend money.

It’s a practical way to get a look at a commercial product.

There’s no photoshop, no fancy camera angles or lighting tricks. You see the product being taken out of a box and used for the first time by a real person. You get an untainted view of the product to see whether it looks as it was advertised.

An unboxing video shows the product. But it also tells a lot about the quality of packaging and the delivery process.

Creators of the unboxing videos tend to pay close attention to details we often overlook. They draw attention to things that make the product and unboxing experience unique. Decorations, freebies and extras, for example.

So, any viewer can see what a product is like and share in that initial excitement and anticipation. All this, without even buying the product.

Influencers for all types of industries often create in-depth, detailed unboxing videos. Even if you’re a subscription box brand, you can leverage the reach of a relevant influencer.

Consumer benefits:

  • Trust; They are capable of inspiring trust . Unboxers tend to be more transparent and personable, thus able to win trust from their consumers. They are trusted to provide a realistic and objective experience to their viewers.
  • Emotion; They are capable of inspiring an emotional feeling from their viewers when reviewing a product. The excitement the unboxer generates about a product is contagious and authentic.
  • Validation; They give buyers’ confidence when purchasing products. Having seen the exact nature of the product in the video.
  • Understanding; They provide consumers with factual, unbiased information on products, warts and all.

Unboxing videos can be considered as some kind of video testimonial.  

Brands can leverage it too:

YouTube is the 2nd largest search engine in the world. The video library can boast more than a billion monthly users. Almost nobody can beat that – apart from Google.

Consider for a moment YouTube, digital marketing, and consumer products. What’s the one thing that’s a part of all three elements?

An unboxing videos

  • YouTube is home to billions who want to relax, be entertained, but also learn
  • These viewers can have their buying desires influenced by trustworthy creators
  • Influencers know that unboxing and review videos get a lot of traffic

If you’re a brand owner, it should now be clear why unboxing videos are powerful and why you need to leverage the hype.

Long story short, whatever you’re selling, an unboxing video can be made about it.

Influencer marketing & unboxing video

Before you go to the trouble of reaching out to an influencer, make sure you know exactly what you want.

An influencer might be happy to make a video of your product. But if they don’t do a good job at ‘selling’ it to your customer, there’s no a lot in it for you.

Familiarize yourself with some well made unboxing videos to see exactly what works:

The most important thing for you to take away from these videos is not the products, but the YouTuber themselves. Notice the way that they speak about the product and show the product to the audience. They’re engaging, they’re interesting, they know and like the product.

Above everything else, they speak directly to the viewer and make them feel like they’re a part of the video.

This is influencer marketing in its essence and it’s what you want from an unboxing video.

A YouTuber with the large following brings attention to your product. They give their audience their honest, open feedback about the product.

To get the most out of this, you need to make sure that your product will be loved by your influencer. Someone who isn’t impressed with your product will do irreparable damage to your brand. This is also true if your influencer doesn’t have the right audience.

Unboxing videos are popular among almost every niche – including the cannabis industry. But which industries are the most popular for unboxing videos?

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